Office Depot Rebrand
– Coordinated rebranding of packaging & POP for Office Depot® with replenishment team, designers, distribution center & local/overseas suppliers.
– Assessed product development value based on development time & profitability.
– Coordinated design agencies, freelancers, photography studios, printers & packaging manufacturers to ensure timely delivery of goods & services.
– Worked with Office Depot's VP of Marketing to redesign packaging templates for house brand, fashion brands, seasonal, and impulse purchasing.
– Product lines included office wares, furniture, electronics and accessories, gifts, and back-to-school. Selected types of packaging ie: wraps, plastics, clam shells, etc, selecting appropriate stock weights, and created custom dielines for locking boxes.
– Developed design briefs with Office Depot's product line reps and coordinated product, packaging reviews and approvals.
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Annual cost reductions of over $30,000
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Reduced project life cycle from 45 days to 15 days
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Product design improvement in impulse purchases and seasonal products increased product value and sales by 10% in these areas.
OVAL Product Launch
Tasked with creating and designing inner and outer packaging for for big box retail product line launch. Initial packaging designs were illustrated digitally with 3-D rendered images and provided measurements.
Packaging included 3 different sized boxes for 3 different line items. Included illustrated diagrams of inner packaging configurations,
• Reconfigured to have the same facial dimensions of the shelf sitting side by side.
• Designed construction with sustainable, recycled materials.