brand management

brand guides | design | print & digital media

Working closely with CEO over Marketing and Branding, I developed marketing materials for Chansen Media Group publication Living Magazine and Living Interactive ensuring the brands wereconsistently applied across all platforms. Responsibilities included editing content, managing and designing print and digital marketing materials including email and social media marketing.

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Working closely with VP of Marketing and the Manager of Operations and Franchise Store Development, I designed the Brand Guide for the Marketing Team and Franchises to ensure consistency of presence in markets across the United States, Canada and Middle East. I wrote content including data from reports generated from research provided by Ketchum and knowledge gained while working with Marketing Team, designing Marketing Materials, Point of Purchase, and special projects.

In 2001-2002, I managed the rebrand of Office Depot, a Fortune 500 Retailer of office supplies.
Worked with Office Depot's Vice President of Marketing to develop private label brands.

Standardized client's brand guide for print.
Implemented procedures to ensure every printer & manufacturer maintained an updated brand guide with bi-annual press proof updates.
Coordinated with internal product line managers to create design and production schedule in order to meet factory print deadlines to meet ship dates.
Reviewed and approved packaging press proofs.
Developed innovative & sustainable packaging concepts.
Developed design briefs with Office Depot's Product Line Reps and coordinated product, packaging reviews and approvals.
Manager & Art Director of International design team and freelancers to execute and upgrade packaging designs.
Designed packaging, review of product instructions, completed pre-press and mock-ups for office products and gifts.
Directed product design improvements.
Photography Direction.
Coordinated and designed product presentations, market trend analysis for new product consideration.